analysis
〰️
analysis 〰️
Over the past 5-10 years, cultural institutions have been seeking new methods to diversify their revenue streams.
One approach that has gained popularity is the circle-club format, which involves building a prestigious community of patrons with well-established incomes.
The focus is on individuals, encouraging active participation and ongoing support.
Curation and engagement strategies are essential for building and maintaining these communities.
examples
〰️
examples 〰️
THE WORLD AROUND
MET
DESIGN MUSEUM
RIJKSMUSEUM
MoMA
BRITISH MUSEUM
LOUVRE
PALAIS DE TOKYO
ARTIS
the most significant factor for attracting and retaining members (aka resources) is active participation and involvement.
PATRONS & DONORS
〰️
PATRONS & DONORS 〰️
ROI
is this the end of altruism?
was it ever altruism?
shared benefit
SYMBIOSIS
fintech in fundraising
SOCIAL & OPEN
collective
finance
SOCIAL IMPACT
NL FOREFRONT
Recent examples in Rotterdam
MAN MET BRIL HOTEL
KEILEWERF
RECHTSTREEX
RESEARCH AND PROPOSITION // CASE 1
〰️
RESEARCH AND PROPOSITION // CASE 1 〰️
Expanding the Circle Network in the Architecture and Construction Industry
How would you start your research to identify potential candidates for the Circle, reach out with a tailored value proposition and cultivate a strong community?
referral strategy
Members propose new members: suggest a friend
Who would you like to meet / work with?
Colleagues, references, and desired collaborators.
Hybrid disciplines, career opportunities.
Expanded impact and connector capacity.
Cosmopolitanism, cultural exchange and international connections.
Special promotion: lower fee (2x1, discount).
Avoid endogamy, prioritize meaningful engagement.
ASKING & LISTENING (avoid assumptions)
academy symbiosis: knowledge, business and research.
extended network, opportunities and sector update
rotatory circle leaders: flat structure and self-management tools.
other non-economical resources: contacts, knowledge, services.
legacies
introduce actions to energize networking and regular conversations (online/offline)
value
proposition
CANDIDATES
HABITAT design
〰️
human non-human
--
HABITAT design 〰️ human non-human --
NETWORKS
MVRDV
ZUS
OMA
BARCODE
GROUP A
LOLA LANDSCAPES
UNSTUDIO
DDF
BNA
NLÉ
DUTCH CULTURE
KCAP
ATELIER KEMPE THILL
MECANOO
RAP
ROTH
KAAN
CEPEZED
CRAFTS NL
ABE BONNEMA
BNO
DESIGN SCHOOLS + TUs
SABINE MARCELIS
RAW COLOR
PIET HEIN EEK
ROOSEGAARDE
FORMA FANTASMA
STUDIO CORPUSCOLI
DE ARCHITEKTEN CIE
TEXTIEL MUSEUM
EDELKOORT
MATERIAL DISTRICT
STEDELIJK MUSEUM
HELLA JONGERIOUS
CLAUDY JONGSTRA
SUPERLOCAL
WIEKI SOMERS
MAKKINK & BEY
FASHIONCLASH
BIENNALE DI VENEZIA
IABR
BURO BELEN
ISOLA DESIGN
VITRA MUSEUM
ENGAGING EXPERIENCE // CASE 2
〰️
ENGAGING EXPERIENCE // CASE 2 〰️
Creating Engaging Network Meetings for busy industry professionals
As the Relationship Manager, the applicant is responsible for organizing network meetings for the Circle. The challenge is to provide a special experience that excites and engages these busy industry professionals, encouraging them to attend future meetings regularly.
collective interventions
Encourage patrons to co-create an annual event, aligned with the circle's strategy.
With the support of Nieuwe Instituut patrons have the opportunity to work on projects that they would not normally have access to and with different professionals.
Social impact. Solving real challenges, reconnecting neighbors. Rotterdam serves as an innovative playground with a "making it possible" attitude.
Activation of members, fellows, partners, and the CITY.
Limited duration, doable and self-sufficient: working commissions.
Examples of projects: performances, interventions, events, happenings, publications, installations, ao.
Nieuwe Instituut can provide:
Space and commodities (working sessions)
A facilitator (project manager)
Knowledge, network, communication
Budget via crowd-financing structure: proofing the social interest.
COLOPHON ABOUT ME :)
PASSION AND CULTURE ARCHITECTURE / HABITAT
More +7 years experience in this sector
Arquin-fad
FAD Awards for architecture (1958)
NATURAL CONNECTOR
International, EU and local networks. Grass-roots oriented.
More +10 years managing partnerships (public, private, working commissions).
SUSTAINABILITY
Specialized in an ecological approach and creative collectives ethics.
More +14 years developing projects to improve sustainable practices.